Identity, Visual & Voice

The first three Brand Kit tabs are the foundation everything else builds on. If you only fill three tabs, make it these.

Identity

This tab describes what the brand is.

• Name — the brand name as you'd say it out loud. Not always the legal name.
• Tagline — one line, ≤160 chars. Should read like it could go under the logo. If you don't have one, leave blank.
• Description — 2–3 sentences. What you do, who for, what makes you different. This gets injected into every generation prompt.
• Mission — optional. What you're trying to change in the world. Useful for values-driven brands.
• Website — used as a default URL hint for the WordPress connection card. Also picked up by generators that link to your site.

Visual

Colours, fonts, and logo — used when the generator draws images or designs cards.

• Primary / secondary / accent colours — hex codes. The image generator biases toward these when it makes cards, quote graphics, and title overlays. Pick colours you'd actually use, not aspirational ones.
• Fonts — sans, serif, display, mono, condensed, rounded, or slab. Impacts generated card designs and text overlays.
• Logo — upload a transparent PNG. Used as a corner watermark on some designs.

Voice

The most impactful tab for text output. Underfilled Voice = generic AI copy; well-filled Voice = "yes, that sounds like us".

• Tone — free text. Describe how you sound. Adjectives are fine, examples are better. "Warm, playful, never smug. Talks to the reader like a friend, not a customer. Uses first names, avoids corporate we/us."
• Style rules — hard rules the generator must follow. "Never use exclamation marks. No emoji. Always end questions with a period, not a question mark." Style rules override tone when they conflict.
• Forbidden words — words the generator will not emit under any circumstances. Common uses: competitor names, industry buzzwords you hate, "utilise", "leverage", "solutions".
• Sample phrases — short excerpts of copy that sound like you. Two or three real posts you've written work better than a whole page of guidelines. The generator uses them as tone anchors.
• Pronunciation guide — only affects voice narration (video mode). Format: Postazo = poh-STAH-zoh.

When to iterate

Every time you regenerate a post and think "not quite", check whether the friction is in Voice. Usually it is. Add a rule, add a forbidden word, add a sample phrase, regenerate. Two or three tightening passes gets you copy that's on brand almost every time.