Filling out the Brand Kit

The Brand Kit is the single most important page in Postazo. Every time the AI writes copy, drafts a caption, picks a topic, or designs an image, it reads from here first. Half-filled kit = generic output. Well-filled kit = content that sounds like you wrote it.

The tabs at a glance

The kit is split into 10 tabs. You don't need to fill all of them on day one — the ones under Essential are the minimum to get real value out of generation.

Essential

• Identity — Name, tagline, mission, description, website.
• Visual — Colours, fonts, and logo. Used in every generated design.
• Voice — Tone, forbidden words, sample phrases. The highest-impact tab for text output.
• Audience — Personas + pain points. Steers who copy is written for.
• Connections — At least one social account. Nothing publishes without this.

Recommended

• Pillars — 3–6 content themes with relative weights. Drives topic variety.
• References — Reference posts you like, used as style anchors when generating.

Optional

• Quotes — Founder or customer quotes the generator weaves in when relevant.
• Audio — Music library used by Video mode.
• UGC — User-generated-content look guidance for UGC-style video output.
• Sources — RSS feeds, sitemaps, and the WordPress connection for pulling in outside material.

What "well-filled" looks like

• Identity — every field non-empty. Not "TBD".
• Voice — at least a paragraph in the tone/style field. Mention forbidden words if you have them (industry jargon, competitor names, "we", etc.).
• Audience — at least one persona with a short description and 2–3 pain points.
• Pillars — 3–6 content themes. Each with a real description, not just a name. Weights are relative, not percentages.

What to skip on day one

You can leave these blank and add them later without hurting output much:

• Quotes — useful when you want the AI to occasionally weave in a founder quote.
• Audio — only matters when you start making videos.
• UGC — only if you plan to fake user-generated-looking content.

How the kit is used downstream

• Copy generation reads Identity, Voice, Audience, Pillars, and References every time.
• Image / video design reads Visual (colours + fonts) for on-brand styling.
• Autopilot workflows pick topics from Pillars and reference Quotes when relevant.
• Video mode pulls background music from Audio.

The kit is versioned — you can iterate freely and the last saved value is what generation reads.

Next: publish your first post so you see the kit in action.