Docs·Getting started

Welcome to Postazo

What Postazo is, what it's built for, and how the pieces fit together.

Updated 2026-07-22

Postazo is a social-media marketing engine that writes, designs, and schedules on-brand content across every project you run. You bring the brand and the product; Postazo turns those into a steady drip of posts, images, and short-form videos that actually sound like you.

What you can do with it

  • Generate posts from a prompt, a product, or a URL — copy, captions, and visuals in one pass.
  • Draft images and short-form video — AI-generated designs for feed and Stories, plus UGC-style talking-head or Start-Frame animation videos.
  • Automate everything with Autopilot workflows — recurring flows that draft, schedule, and post without you touching the app.
  • Publish and schedule to Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, and more through a single connection.

How the pieces fit

  • A project is one brand or product — Postazo supports many projects per account.
  • The Brand Kit is the source of truth for how a project sounds, looks, and who it talks to. Every AI generation reads from it.
  • Create is where you make one-off posts. It has three modes: Post (text), Image, and Video.
  • Autopilot is the always-on version of Create. You build a workflow once; it fires on a schedule.
  • Library, Products, References, and Quotes feed the generator with real material from your world.
  • Scheduled and Posts track what's queued and what's live.

Where to go next

If you're just starting, work through these in order:

  1. Creating your first project
  2. Filling out the Brand Kit
  3. Publishing your first post

If you already have a project set up and want to hand more of the work to automation, jump to Autopilot workflows.